🇸🇦 Vision 2030 • Worker Dignity • Nordic Precision

Our Story • From Copenhagen to the Kingdom

Discipline of the North.
Ambition of Arabia.
Vision‑Aligned.

We learned in Europe's most demanding environments that dignity and performance are not opposites — they compound. In Saudi Arabia, we engineered a model that protects workers and elevates results.

Quick Proof

0 Wage verification
0 Fatalities
0 Lower turnover
0 Response time

Letters to the team

Three lines pinned in every site office.

"
Every Riyal you earn is yours. Our job is to deliver it in full, on time.
"
Stop‑work authority is not a suggestion. Use it when you must.
"
Growth is a right, not luck. We'll make the path visible.

Audited Payment Flow

Select a sector to see the live, auditable trail from client to worker. Each hop is reconciled and reported to clients.

Client ZR Ledger (Escrow) Worker Account
Invoice → Escrow Ledger match Bank transfer Worker receipt
T+2d settlement
100% matched lines
0 discrepancies

Construction crews typically process weekly. Ledger auto‑reconciles every line to hours worked & attendance.

Context & controls

  • What you see: A live representation of money movement. Each point has a corresponding record in the ledger and client portal.
  • Sector differences: Industrial uses bi‑weekly cycles; hospitality routes tips/allowances across entities.
  • Controls: Maker–checker approvals, automatic WPS checks, exception queues & worker push receipts.
98.7% Auto reconciliation rate
T+2d Avg settlement
0 Unmatched items

Before vs After — Why our model matters

Drag the handle. We replace subcontractor chains with direct employment, verified wages and live reporting.

Before — Layered subcontracting

  • Opaque wage pass‑through
  • Fragmented safety & compliance
  • High churn & rework
22% Defect rate
3–5 Layers
+18% Delays
Low Worker voice

After — Direct employment & ledger

  • Every Riyal matched to hours
  • European safety baseline
  • Lower turnover & faster ramp
-22% Defects
0 Hidden layers
-18% Delays
High Worker voice
" At the end, it's the employees who need care. They're the ones away from family, working in extreme conditions, building someone else's dream. If we don't care for them, who will? "
— Founder's Realization, Riyadh 2019

The Vision Moment

When Vision 2030 was announced, we saw not just an ambitious plan, but a perfect alignment of values and opportunity.

Why Saudi Arabia?

Vision 2030 represented everything we believed in: transformation through excellence, investment in human capital, and the courage to build something unprecedented. The Kingdom's commitment to changing how business is done resonated with our Nordic values.

  • 🎯 Ambitious Goals — Mega-projects requiring the highest standards
  • 🤝 Partnership Culture — Relationship-first business approach
  • Transformation Speed — Rapid change requiring expert guidance
  • 🌍 Global Standards — International excellence with local respect

Market Research Insights

65% Wage transparency gaps
40% Safety standard variations
85% Manual tracking systems
9 mo Avg change timeline

Our Journey

Moments that shaped the operating model.

2004–2019

Copenhagen Excellence

Two decades perfecting infrastructure delivery in Europe's most demanding market

2019

The Saudi Calling

Recognized the opportunity to transform workforce management in the Kingdom

2020

Revolutionary Model Launch

First direct employment workforce provider with zero subcontractor chains

2021-2023

Proven Success

5000+ workers deployed, 100% payment record, zero fatalities maintained

2024 & Beyond

Vision 2030 Ready

Scaled for mega-projects, setting new standards for ethical employment

Want the full operating model on your site?

We'll map your path in one workshop — wage trace, safety engine, and a deployed Academy track.